Svitlana Rudenko graduated from the Natural Faculty of Kherson Pedagogical University in 1999. While being a student she got married and gave birth to a child. She faced difficulties within her family (lack of understanding from her husband, different plans for the future).

Thanks to Crisis Prevention and Job Skills Training Programs in "Women for Women" Center Svitlana obtained self-reliance and wish to work creatively for herself and her family. Having finished the "Accounting" and "Computer" courses, Svitlana started to organize her own advertising business.

Together with her husband she developed a plan for her future. Starting their family business just with a table and a colour-box, in a short period of time they registered a private enterprise "Rudenko", bought a computer and rented premises for a studio.

Currently their enterprise expands the range of the services provided - from business cards to outdoor ads.